Bites for dogs is a dog food brand. They provide premium quality products made with 100% natural and organic ingredients. The project’s purpose was to design a name and a logo, infographics, a brochure, packaging, and a point of sale. All the products should be included in a professional presentation as a brand manual.

The style I chose for the brand is casual, fun and modern. This is achieved by using a dominant bold colour, simplified icons and illustrations. At the same time, I wanted it to communicate trust and high quality; the well-presented information and the clean, uncluttered design of the products help convey this message.

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